The Beginning, The Nation and The RightZ to Kept
How it began
The history of KidZania starts like all great stories start with unwavering passion, idealistic vision, and the desire to be a catalyst for change. This particular story happened across cultures, across continents, and, more importantly, it happened in the minds of kids. The kids of the world became fed up with the current state of world affairs. They wanted the world where governments operated efficiently, societies were equitable, and resources were valued. This collective state of mind led them to envision a better world full of possibilities.
A nation is born
In the development of this new world, they recognized a need to document their beliefs and their wish for independence. They began by establishing 6 fundamental rights: to Be, to Know, to Care, to Play, to Create and to Share. Inalienable and timeless, these rights are more than just entitlements; they are the foundation for real world training and the achievement of happiness. The children proclaimed their beliefs by writing an official Declaration of Independence, a statement of their independence from adults and an unequivocal announcement of their new nation’s existence. Next, they made a great leap by calling themselves a nation united on ideals rather than geography or culture. The kids decided on a purposeful name: KidZania, which means ‘Land of Cool Kids.’
Cities Evolve and Continue to Grow
Since they wanted a place where KidZanians could experiment and train, they decided to create their very own city. This is because cities are places where people live, share ideas, care for those around them and contribute to a greater whole. Since they wanted to learn quickly and retain their knowledge, the kids knew that the environment needed to be fun and realistic. After much work, they settled on a design and the first KidZania came to life. It was in Santa Fe Mexico City because that city has the largest population of children in the world. Thousands of children came and the success of their first city drove the kids towards growing their vision to more and more cities around the world.
Rights are Kept
The kid founders of KidZania gave a great deal of thought to their nation’s future. They knew they would each outgrow their ability to be active members of the community they founded. To guarantee that KidZania’s belief system would continue even after the original kids departed to participate in the grown up the world, they created "Rightskeepers" that would live at every KidZania and never outgrow it. These Rightskeepers - Urbano, Beebop, Chika, Vita and Bache - would help carry on the traditions, serve as role models and represent the values at the core of KidZania. Urbano represents KidZania’s infrastructure and learning, Beebop symbolizes its artistic phase, Chika characterizes its trends, Vita personifies the commitment to the environment and Bache reminds everyone to have fun. Each would remain a particular age, but could evolve over time in personality and think to reflect the fresh ideas every new KidZanian brings. The characters would be exemplary in their thoughts and actions and would be model citizens the kids could look up to as they looked to ready themselves for, and help create a better world.